American Flyer Displays

Promotional Layouts

Roar of the Rails Boys' Railroad Club Complete Railroad System
Rotating Layouts Gilbert Goes Hollywood 1956 Catalog Cover Layout

Mystery Layout   Click here to help us identify this layout.

These are the layouts built, or in some cases only envisioned, with product promotion in mind.  In the post World War II era, television was assuming a greater role in our lives and was rapidly being utilized to shape our product preferences.  Gilbert took full advantage of this new medium and many of the layouts discussed here were designed around television, either as part of early infomercials or as product placements.  Others served to support conventional advertising.  Check out the six examples below for some information, photos, and videos about them.

Roar of the Rails Boys Railroad Club Complete Railroad System
Roar of the Rails
Boys' Railroad Club
Complete Railroad System
Rotating Layouts George and Gracie 1956 Catalog Cover
Rotating Layouts
Gilbert Goes Hollywood
1956 Catalog Cover Layout