A Gilbert Store
Display Layout
The layout you are viewing was built by
the A. C. Gilbert Art Department in 1950. Alfred Charlton Gilbert
(1884-1961), a man of many talents, began life in Oregon. However, it
wasn’t long before he headed east to make a name for himself. A.
C. attended Yale earned a medical degree, won an Olympic gold medal and
set new world records in pole vaulting. Gilbert as a boy worked
hard not only on his athletics but also was known for his sleight of
hand tricks. In New Haven, CT. he started a business making
tricks and magician aides called the Mysto- Manufacturing Company.
The company grew quickly and in less than a year a New York store was
opened. Gilbert spent many days riding back and forth from New
Haven to New York on the train. At the same time the New Haven RR
was electrifying the route and Gilbert watched closely as the girders
went up to support the wires. This was the impetus that gave him
the idea of the Erector Set. Perhaps his greatest invention though
was enameled wire for small motors as this lead to the introduction of
small appliances and other items expanding the company, which in 1916
became known as the A. C. Gilbert Co. The company prospered with
continued production of an ‘educational toy line’ that included the
magic sets, chemistry sets, microscopes and Erector. This combined
with the appliance production made the company a valuable asset to the
government during war years making electrical relays, gyroscopes and
other items. Gilbert also founded the Toy Manufacturers
Association and was a pioneer in employee relations. Gilbert
bought the American Flyer Company from Chicago businessman W.O. Coleman
about 1937. He had plans to expand the line to more realistic
trains with two rails, but they were thwarted by WWII. After the
war, the company worked feverishly to complete the transition and
finally started production in 1946. The company lasted only five
years without his leadership until 1966. However, those twenty
years produced many memories for boys and girls of all ages. |