American Flyer Displays & History

Promotional Displays

These are the layouts built, or in some cases only envisioned, with product promotion in mind.  As to those built in the post World War II era, television was assuming a greater role in our lives and was rapidly being utilized to shape our product preferences.  Gilbert took full advantage of this new medium and some of the layouts discussed here were designed around television as part of early infomercials.  Others served to support conventional advertising.  Check out the examples below for some information, photos, and videos about them.

Roar of the Rails Boys Railroad Club Complete Railroad System
Roar of the Rails
Boys' Railroad Club
Complete Railroad System
Rotating Layouts 1956 Catalog Cover Layout N.Y. World's Fair-1939
Rotating Layouts 1956 Catalog Cover Layout N.Y. World's Fair - 1939 
Shelburne Museum Eastern States Expoi Freedom Land
Shelburne Museum  Eastern States Exposition Freedom Land 
Mystery Layout   Other Promotional Displays
Mystery Layout   Other Promotional Displays